Stakeholder Journeys
Stepping Stones – A framework to design and build proactive relationships with supporters, members or donors.
We all understand the benefits of personalised relationships and the need to build a 360-degree stakeholder view, but where do we start? The Stepping Stones framework is a unique approach that helps turn ideas and ambitions into practical action. Complemented by a range of fundraising tools and techniques, Stepping Stones provides structure, support and guidance.
Stepping Stones flexes to suit the needs of organisations to develop a unique supporter development strategy. The process identifies and segments stakeholder groups, builds detailed journey models, and reviews and configures business processes to support and manage each journey.
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