Purple Vision partners with Convio to enable a fundraising revolution
14 March 2012
Purple Vision announces a new partnership with technology firm Convio to implement and support its game-changing CRM solution, Common Ground.
This partnership means that charities choosing Common Ground will benefit from Purple Vision’s extensive skills and experience, built up over many years with hundreds of non-profit clients and all major CRM vendors. It enables Purple Vision to offer fundraising solutions on the emerging Salesforce platform, alongside its existing technology practices, ASI (ProgressCRM) and Blackbaud (The Raiser’s Edge).
“Most fundraisers don’t see technology as being on their side. Bad data, failed projects and internal politics conspire to sap their confidence”, said Steve Thomas, Managing Director at Purple Vision, “As a result, vital supporter records end up stuck in departmental silos.”
“At Purple Vision we believe this is changing. We can see a fundraising revolution underway, leading to a future where connected fundraisers drive relationships using intuitive technology that puts them in touch directly with supporters via multiple channels and media.”
“Purple Vision’s mission is to help fundraisers maximise performance. That’s why we are partnering with Convio, bringing our skills and experience in fundraising, technology and change to make the most of the next generation of fundraising tools.”
“Clicks not code” - fundraising technology that really works
Common Ground, which is built on the Salesforce platform, is already delivering outstanding results for more than 500 organisations around the world and is now being piloted with a number of UK charities before its official release as a full-function UK version this summer. One of the reasons for the rapid growth of Common Ground is its built-in web and social media tools. Together with zero maintenance, 100% online access and an intuitive user interface, it soon makes fans of fundraisers, living up to its claim, “clicks not code.”
Keith Collins, Systems Director at Purple Vision, described his first experience of Common Ground CRM, “After many years working with all sorts of charity CRM systems, you get used to new product launches. I was not sure how Salesforce would work as a fundraising tool, but it took less than 20 minutes to convince me of the power and simplicity of Common Ground. In effect, Convio has enabled fundraising in the cloud.”
You can find out about Purple Vision’s range of services here.