Purple Vision

Home > Purple Patch > Sailors' Society Support across the Seas

Sailors' Society Support across the Seas

1 March 2010

Having provided fundraising support to the Sailors' Society in Southampton, David Williams-Jones was interested to see what actually happended to the money raised.

David met Larry Robbins responsible for developing the Auckland operation.  He issued Purple Vision with a challenge - to present the Case for Support in an inspiring manner with a new  look and kiwi style.

David said: "The prime need was for a new leaflet to present the work of the charity, but this had to be multi-purpose in role.  We decided to say it as it is and titled the leaflet 'Replacing isolation with belonging.'  This was backed up by using strong colours, positive visuals of people and clear bullet points."

From the outset, the design and the sharper, more confident approach was well received.  Larry Robbins himself professed that it was 'brilliant.'  

David said: "The design will act as a template for further communication and newsletters from the Society. But, more importantly the material and Case for Support is being used to fuel a new approach to trusts, shipping companies and individual spporters. The first gifts are starting to come in and the whole exercise is showing a positive return on investment."