The Intrapreneur's Charter
22 May 2010
Frustrated by bureaucracy? Struggling to turn your ideas into reality? Perhaps the way forward is to be an intrapreneur …
An intrapreneur is a person within an organisation who takes direct and personal responsibility for turning an idea into a successful outcome.
Intrapreneurs are inside entrepreneurs. They embody the same characteristics as an entrepreneur: conviction, passion, and drive. They operate by focusing on innovation, creativity and assertive risk-taking.

The Ten Golden Rules for Intrapreneurs
The Ten Golden Rules for Intrapreneurs:
- Come to work each day willing to be fired
- Find people to help you, and show them why they should
- Do whatever is needed to achieve your goal, regardless of your job description.
- Ask for advice before you ask for resources
- Remember your customers - they are the ones who need you to bend the rules
- Manage Expectations. Promise – delivery = delight
- Work underground as long as you can. Publicity triggers the corporate immune system.
- It’s easier to beg forgiveness than to ask for permission
- Be true to your goals, but be realistic about the ways to achieve them
- Share the credit and it will multiply