Defining and quantifying risk is key to effective decision-making. Purple Vision uses a range of proprietary methodologies to inform decisions and mitigate risk.  Our specially-developed research tools include strategic situation analysis, assessments of brand positioning and feasibility studies for business propositions.


Consultant – Sue Pedley, Clare Thomas, Cheryl Hooper
Tools – SWOT-Impact Analysis
Case Study - Wolverhampton City Council (Research)

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