Blackbaud Europe Conference 2009
Victoria Park Plaza Hotel, London
15:30 - Monday, 12 October 2009
London will again be the backdrop for this year’s two-day professional development event. In the dynamic setting of the Conference you will be able to hear expert speakers and choose from a range of sessions covering topics essential for today's not-for-profit and art & cultural sector.
Do you have a Donor Journey?
If you do more than two of following, we think you have a donor journey:
- Welcome pack
- Newsletter
- Christmas appeal
- Gift Aid upgrade
- Legacy product
- Sponsored Event
- Annual review
So you do, then! But the real question is this: are your activities planned and co-ordinated? Or do they just happen?
In challenging times for fundraising, everyone wants to retain the loyalty of their hard-won supporters. Donor journeys are a popular concept to achieve this, but how do you implement one? How do marketing ideas get turned into the practical reality of campaign management and customer service?
This session for both fundraisers and database managers will demonstrate how to make the link between theory and practice, with case study examples of organisations that have made the leap to take control of how they create and build lasting relationships with their supporters.
