Streetwise Analytics
Streetwise Analytics
At Purple Vision we know how to organise, manage and drive value from data. But when your donor base needs to be profiled, enhanced and supplemented with external overlays, we turn to Streetwise Analytics for specialist support.
Together, we identify the performance of different fundraising techniques, products and appeals, taking you beyond just financial dimensions of support.
UK-wide analysis techniques can be applied inappropriately to regional situations or special interest purposes. At best these results are of limited value; at worst, they are very misleading! Streetwise Analytics enables a more bespoke approach.
With Purple Vision we get under the skin of the data. We have helped to develop new ways to measure supporter engagement using the triggers and touchpoints that describe the full picture of their relationships. Data sources such as e-communications, volunteering and faith commitments bring a whole new dimension to how supporters are understood by organisations. - Tim Drye - Streetwise Analytics
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