Mercy Hospice Auckland
Setting up a new practice in Auckland in 2009, Purple Vision aimed to transfer skills and experiences from the UK to hospices and other non-profits in New Zealand, and vice versa.
One of our first clients was The Mercy Hospice.
Donor development audit and action plan
Jan Nichols, Chief Executive, has been very happy with the outcomes of the project:
"Though satisfied with our individual giving over the last few years, Purple Vision was able to benchmark some of our results, quantify potential and identify ways to further improve our levels of committed giving and In Memoria activity.
After just a few days' support, we have re-structured our 2009/10 direct marketing programme, re-constructed our newsletter programme and are testing a high value donor initiative.
Throughout this process, our consultant, David Williams-Jones, has been ready to help by working as part of the team and has provided much value outside of the original brief. We are looking forward to a continuing relationship and delivering the latent value now identified within our supporter base".
